In these times of corporate music setting the agenda, it’s still somewhat heartwarming that a David can beat the Goliath. There is always something pretty cool about a bunch of outsiders scruffy youth cobbling together a band and finding that they are pretty good at it before getting supported by genuine fans and releasing records that sell because people actually like them – it’s an old method but increasingly suffocated by the modern music industry. LTW tipped The Reytons have done that are heading to number one with their new album…
Releasing 100% independently, with no label backing, The Reytons released their second album on 20th January 2023. Now sat in top spot at the midweek chart count, Rotherham lads Jonny Yerrell, Joe O’Brien, Lee Holland and Jamie Todd are gunning for number one, with an army of loyal fans behind them.
Since the release of their debut album ‘Kids Off The Estate’ in November 2021, The Reytons have gone from strength to strength, the word of mouth sensation spreading like wildfire throughout the UK. The band now boast an impressive 1,200,000+ monthly listeners on Spotify, however this online popularity is far from superficial. Over 18,000 fans saw the band live on their huge sold out UK tour last Autumn, including landmark dates at Glasgow’s Barrowland Ballroom, London’s Electric Ballroom and Nottingham’s Rock City, to name just a few.
It doesn’t stop there though – the South Yorkshire lads have recently announced a huge headline show at Sheffield’s 13,500 capacity Utilita Arena and, with over 75% of tickets sold over the first weekend of general sale, they look to be on their way to being only the second truly unsigned band to sell it out. With their headline prowess and popularity at festivals across the world this year (including the likes of NBHD Weekender, Y Not Festival and Benicassim), 2023 is set to be one to remember for the band.
Setting The Reytons apart from the competition is their fiercely independent approach to the way they work. The band channel their working class grit and determination to overcome every obstacle thrown at them. Aided by the masses of loyal fans, no achievement is out of reach. Can The Reytons pull it off?
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